Christoph Brandes — Portfolio Sept. ‘24

Christoph Brandes
Design & Direction

Murat Yumak

Identity and eCommerce Solution for vintage high quality fashion

Murat Yumak, a passionate collector of vintage garments, sneakers, and design objects, sought to create a concept for displaying and selling his archive of vintage items. Contrary to the fast-paced nature of the vintage market, he aimed to provide a place for enthusiasts to find inspiration and purchase their personal “holy grail.” Drawing inspiration from galleries and museums, the approach focused on cre-ating a space that honored the items while allowing them to shine. The solution included a distinctive word-mark and a functional web-shop designed to resemble a digital exhibition catalog, with large, sterile product pictures contributing to the museum-like atmosphere. Sold products remained visible, becoming part of the ongoing archive.

Responsible for: Branding and visual identity, Trademark Design, Graphic Design and Application, Packaging, Overseeing UI Design

With and for Navarra 2022

Perspective Grotesk

Uniwidth typeface

Perspective Grotesk is the ongoing project of a duplexed Typeface containing five cuts. Therefore it is possible to use typographic styles without changing the text wrapping or disrupting the layout. The typeface’s accurate details like angled ascenders same as the vertical cut finials and the wide construction makes Perspective Grotesk unique without appearing intrusive.

self initiated project

Ongoing

GoPack

CBD Supplements for the athlete in every gamer

GoPack aims to create CBD supplements tailored for professional esports gamers.  The brand establishes a lifestyle image with  a refined “gamer-look” distinct from typical gaming aesthetics. Drawing inspiration from in-game items, products are visually repre-sented as floating and rotating. The design maintains a clean, sophisticated appearance using the “Unica 77” font, akin to medical products. Products are color-coded for pre-game focus (orange) and post-game relaxation (green). The crosshair logo symbolizes focus, reiterated in communication materials. GoPack prioritizes a mobile-first design for the web-shop accessibility.

Responsible for: Art direction and content creation of campaign visuals for digital, Packaging, Motion Design, Overseeing UI Design

With and for Navarra 2024

YOC

Murat Yumak, a passionate collector of vintage garments, sneakers, and design objects, sought to create a concept for displaying and selling his archive of vintage items. Contrary to the fast-paced nature of the vintage market, he aimed to provide a place for enthusiasts to find inspiration and purchase their personal “holy grail.” Drawing inspiration from galleries and museums, the approach focused on cre-ating a space that honored the items while allowing them to shine. The solution included a distinctive word-mark and a functional web-shop designed to resemble a digital exhibition catalog, with large, sterile product pictures contributing to the museum-like atmosphere. Sold products remained visible, becoming part of the ongoing archive.

Responsible for: Branding and visual identity, Trademark Design, Graphic Design and Application, Packaging, Overseeing UI Design

With and for Navarra 2022

Buynomics

Rebranding the revenue optimization tool of the future

Buynomics, an End-to-End revenue optimization service, aimed to refine its brand positioning and corporate identity to reflect its innovative Virtual Customer Technology and support its growth. The objective was to sharpen the brand image, clarify its tone of voice, and maximize its potential. The approach focused on addressing a lack of distinctive personality and differentiation from competitors, emphasizing a holistic strategy to convey coherent brand identity. The solution utilized two themes, light and dark, to distinguish the brand from the software tool, allowing for clear communication while maintaining consistent branding. Drawing inspiration from computer terminals, the design highlighted Buynomics’ AI-driven services while reflecting its tonality and values.

Responsible for: Branding and visual identity, Trademark Design, Graphic Design and Application, Motion Design, Overseeing UI Design, Visual Guideline

With and for Navarra 2022

Table Foods

Reimagining the ready-to-eat experience, reflecting the zeitgeist

Perla, a major player in the German food mar-ket, embarked on a transformation to become a plant-based and environmentally friendly brand. Their vision included reinventing their established image to emphasize plant-based offerings and sustainability. The collaboration encompassed brand name, visual identity, packaging, and communication strategy.  The approach centered on dining experiences, highlighting positive change, innovation, and health. The solution utilized a playful tone and bold visuals, with a focus on sharing (“teilen” in German) to promote the concept of sharing. Packaging design and vibrant colors helped the brand stand out in a competitive market.

Responsible for: Art direction and content creation of campaign visuals for digital and print, Packaging, Motion Design, Campaign ideation and execution, Type Design, Visual Guidelines

With and for Navarra 2022

MYKITA Leica

Branding for the collaboration with the iconic camera brand Leica

Mykita Leica is a collaboration between two industry leaders of design and quality made in Germany, dedicated to bringing the highest level of engineering to the world of eyewear. Defined by its shared commitment to holistic product development, pioneering technology and precision craftsmanship, the partnership pairs the innovative product engineering by Mykita with the iconic design, the finest lenses from the premium camera brand.

Responsible for: Branding and visual identity, Packaging, POS , Graphic Design and Application, Guidelines

With and for MYKITA 2021

Laprida

Typeface for Photo- and Videographer Yanina Isla

Laprida is a humanist sans serif, exclusively designed for the CI and the upcoming website relaunch of Photo- and Videographer Yanina Isla. The letterforms are heavily inspired by her handwriting and led to detailed features, such as a lowercase construction of the uppercase Y, as well as sloping horizontal stems.

self initiated project

2024

Various

Documenting branding elements and its application

Visual branding guidelines are essential for maintaining consistency and coherence in how a brand appears visually across various platforms. To ensure that elements like logos, colors, typography, and imagery are used consistently, enhancing brand identity, pro-fessionalism, memorability, and clarity in communication but also to improve efficiency, protect brand equity, coordinate brand experiences, and allow for adaptability and innovation within a brand’s visual identity framework, these Guidelines were created.

Responsible for: Overall systematics and application  of visual branding elements

With and for Navarra

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